The Ultimate Marketer

Well, I dont claim to know alot about Marketing yet, but yeah sure this is an attempt to corelate whatever little I know to the thoughts in my jobless mind. 

So I first start with a contracdiction to my first post. 

Well, lets assume there is a super power called GOD! And he created us- The humans.

Each one of us is hence a product of God, or lets call ourselves a brand. Now we all have our own personalities, just like a brand would have its positioning and personality. An d now when I think about it, no wonder we try to attribute human features to  brand, because we are mere brands using other brands made by us. Every term and theory in marketing could be defined and quoted as examples, if we are perceived as brands created by God.   

Well lets consider the term Brand Loyalty. Your family and parents for whom you would be there, A Best friend for whom you would travel any extend, for the love of your life who just means the world to you. There are exceptions, but at the same time brilliant examples to explain the term Brand loyalty. 

Competition has always been there in the market, just like between people. The fact that there can be competition between people with one tiny similarity, holds true for brands too. There is a competition between Tata Motors and the Indian railways, transport being the only common link.

Just like there are parent compnies that position and brand a certain brand under them, the parents are the major forces and influencers in creating a personality and identity for their children. There are alot many factors controlled by the family up bringing.

The very fact of how people try to prove themselves through word of mouth, showcasing their talents etc could be linked to the advertising of the brands that they are. The fact that they try to create an image in the minds of others and also a recall is similar to our market scenario. Just like there are many people who can't get along together and how there are friends who would talk good about you to others and how there are friends who you get along with; similarly there are brands which are strong comeptitors in the market, and brands which have surrogate advertising and also compliment eachother's existence in the market. 

Now you may wonder how the 4Ps would be relevant to humans when considered as brands. Well, the price of the brand would be the dignity and pride that we have. The values that we carry would be our features. Being reliable, friendly and ready to help would explain the availabilty and the promotion has already been explained above. 

We marketers study Brand Ecology and try to decode Marketing. Well if  we realise that we live in one and are actually define what is marketing from what we are, life for the marketers would seem much simpler.

Again, if He is out there, the omnipotent power; Hats off, I would say to the "Ultimate Marketer" who handles Trillions and trillions of such complicated and intricate brands, with not much differentiation, and still manages to make this market place seem like a sane one to live in!  

P.S- I know Im still an infant in this world of Marketing, yet it enthralls me to put down the few thoughts that intrigued me!  Also sorry for making it too bookish. MBA has finally got me! :P